In
semester 5, BCTS started with the implementation phase of the communication
campaign pertaining to activity A 2.8.2: Campaign for the opening of the call
for sub-grants referred as WP2.SS.PP4.89468 – Advertising campaign use (Tv,
radio, newspapers) to spread the news to the public concerning the
implementation of the 2 winners in Lebanon
Price |
|
1-
Digital media i.
Social Media platforms 1.
Social media strategy and calendar that includes all type of posts on all
platforms 2.
Use unique hashtags and content (stories, polls, short rushes, branded posts) 3.
Live streaming from the project implementation set to engage audience on
social media ii.
Websites 1.Promote
pre, during and post project milestones on a network of over 10 websites iii.
BCTS website: 1.Use
the BCTS website to promote the projects under this grant 2.Using
SEO friendly content with high conversion rate that allows visitors to become
regularly engaged 3.Use
the website to shed light on the whole project 4.Link
the website to the main website of “MoreThanAJob” |
|
2-
Media coverage i.
Radio channels 1.
Pre-grant participation on 2 different radio station shows to explain the
subgrantee’s winner project 2.
Post grant participation on 2 different radio station shows to explain the
result of the subgrantee’s winner project ii.
TV channels 1.Pre-grant
participation on 1 TV stations to explain the subgrantee’s winner project
(Aljadeed/LBCI/MTV/OTV…) 2.post-grant
participation on 1 TV station to explain the subgrantee’s winner project
(Aljadeed/LBCI/MTV/OTV…) iii.
Newspapers 1.
Cover the project milestones on 3 different newspapers |
|
3-
Video shooting & creation i. Pre-Project video 1. A pre-project video to shed the
light on how the project will run and what are its objectives ii. In-Project video 1. Testimonials from employees and
volunteers during the projects 2. Rushes from the actual events and
projects iii. Post Project video 1. Testimonials from people who were
affected by the project 2.
Testimonials from the people who worked on the project |
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Total |
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Complete applications must include
the financial quotation for the 2 services listed in the table and should be
sent to bcts@bctslb.com or by hand in the Name of Mrs.
Tatiana Chahine to the Following address “Hazmieh, St. Rock Street, Rizkallah
Centre, 4th floor” latest
by September 14, 2021 (COB).